Buick, the Premium brand vehicles of General Motors announced the launch of the all new Buick Encore crossover that stands within a new and growing segment of the industry of small crossovers , complementing the portfolio of vehicles that the brand offers in México

Buick Encore features a 1.4L engine , four-cylinder , turbocharged , mated to a six-speed automatic transmission electronic control , which develops an output of 138 horsepower and a torque of 148 lb -ft . Suspension is high-performance , independent front and rear McPherson .

“Buick has captivated a segment of people who are in our brand the best choice in terms of design , safety, total comfort and silence when traveling , all with a high level of sophistication and beauty, characteristics that certainly meets the fully new Buick Encore crossover , “said Monica May , Marketing Manager of Buick , GMC and Cadillac.

As for safety , Buick Encore , is equipped with six airbags (front, side and curtain ) , system StabiliTrak stability control , disc brakes with ABS and electronic brake distribution (EBD ) and chamber reverse hearing- assistant, as for protection

The new member of the Buick Encore family, will be available with the OnStar system , offering personalized attention ( 24/365 ) both driver and passengers by offering the following services: automatic crash response , emergency services, remote services, support stolen vehicle turn navigation, diagnostics and RemoteLink mobile application.

Buick Encore will hit Mexico dealers in late September in one fully equipped version with seven exterior color choices and three interior color combinations.

Hachede TV and Phoenix Films produced this TV Commercial for E! Television entertainment with its star talent, Gonzalo García Vivanco.

Producer: Andres Gómez

Director: Abraham Dayan

Cinematographer: Alejandro Alcocer