UNITEC

Find your Path !

Is an interactive audiovisual that shows the different academic options that UNITEC offers to a high school graduates to find their path in the choice of their professional career.

The production of this project took 4 months since planning, the shooting and the post-production.

We realize a casting amongst 800 students of the University, produced an original song, mount the choreography that includes a month of rehearsals and twelve days of shooting. All done with UNITEC students.

Everything begins with with a video clip where Kevin, the protagonist of the story lead 40 alumni in a journey through the campus ending in a flash mob.

The biggest challenge was that no one of the guys that appear in the video is a professional dancer. All the people involved in the video are real students and professors of the University.

At the end of the video it evolves into an interactive platform. Kevin receives a brochure that the Major hand him from which appears different digital texts that allow the user to explore the different careers that UNITEC offers as well as the positive experiences of alumni, professors and graduates of this great academic institution.

Director: Abraham Dayan

Director of Photography: Alejandro Alcocer