Effie Awards 2013
We won Gold at Effie Awards 2013 for the campaign ” Diviértete Leyendo “
Mexico 2013 EFFIE Awards recognized 30 campaigns that generated extraordinary results The approach , creative and strategic challenge are important factors that produce successful campaigns business.
Mexico D.F. to October 3, 2013. Alejandro Cardoso, Chairman AMAP, Rafael Pérez- Toribio, Chairman of the organizing committee and President EFFIE Awards and DRAFTFCB, along with Pablo Gonzalez , CEO of Kimberly Clark and Chairman of the jury gave 30 awards the same number of campaigns that generated extraordinary results.
To ensure rigor and professionalism of EFFIE Award conforms annually a committee of presidents of the most prestigious media and research agencies and by recognized Mexican businessmen who through two rounds evaluated the objectives, the market situation and strategic challenge weighted weighing 23 % , the creative idea with a value of 23 %, as 23 % gave life and emphasis on results generated with 31 % . So 25 commercial campaigns met the international standard requirement of effectiveness in EFFIE demand results , of which 13 won bronze statuette , 6 silver and 6 gold , which stood out for effective strategic performance show . In the same way campaigns were evaluated social sense , so who surrendered five awards of Social EFFIE because the same criteria seeks to promote better communication to generate positive social impact. In this regard were given 2 gold , 2 silver and one bronze. The ceremony took place at the Hotel Camino Real in Polanco attended large business leaders from various sectors such as automotive , food , tourism, culture and more, which is critical to continue to cultivate the mentality of advertising effectiveness as a factor development of various industries . “In the end the results are what counts , so communication and creativity in business is focused on generating extraordinary results for our clients,” said Alejandro Cardoso , Chairman of AMAP .