Mercedes Benz FW
MEXICO SHOWED WHY IS AHEAD
“This season , Mercedes- Benz Fashion Week Mexico had several surprises , including the return to a key location of the creative and financial corridor of the city: the Campo Marte , in which more than 20 collections of great Mexicans and overseas creatives were shown for Spring / Summer. In addition , it was necessary to expand the calendar to the weekend , from 25 to 29 September , for the more than 30,000 attendees who enjoyed each presentation , while tourism is promoted and a young and engaged audience was assured with the fashion , says Cory Crespo from Colours .
Another innovation that is viewed in this edition of MBFW Mx says Jorge Mondragón, ” was the alliance with ProMéxico for the promotion and internationalization of Mexican design brands that participated, as well as improvements in The Box , where collections established designers and young talents were almost museum form. ”
In an effort to become an international event , this time MBFW Mx featured presentations by renowned designers from Argentina , Colombia , Spain and Venezuela .
“The real challenge is to become a city event and show why Mexico is vanguard, have also come a long way during these seasons . Lorena Saravia and Alejandra Quesada are an example, although much to go and we are in time to seize the momentum and positive results multiply .
“The goal of Mercedes- Benz Fashion Week Mexico is to let the world know that Mexico is cutting edge and overturn us to see with different eyes, knowing that we are a place where creativity becomes business and economic and social progress.
” It’s time for the creative industries .”
Hachede TV and Phoenix Films produced the special program E! Entertainment Television.
Producer: Andres Gómez
Director: Alejandro Alcocer
Cinematography: Alejandro Alcocer