Mochilón

MOCHILON

Phoenix Films takes an important project for the Dondé Foundation with the intention of promoting one of the tasks of this institution, which is to give school bags to children who need them most.

In conjunction with the Advertising Agency Tanque Group, Phoenix Films develop a creative idea where real children live in a world full of vibrant colors.

The shooting was done in blue screen with many children doing different fun activities and getting them to imagine this fantasy world.

The result was magnificent, in which we achieved an integration of both worlds, giving a sense of magic in the whole.

The creation and integration of both worlds (real and animated) took two months of work getting a great visual impact.

Directed by Abraham Dayan
Director of Photography: Alejandro Alcocer
Post-Production: Gretel and BitBang